Well it’s difficult to imagine what might go wrong this idea. Unvarnished, which today launched into a private beta, is a new service that lets people leave anonymous reviews of you. Yep. Anonymous reviews. About you! Fun!
In theory, the site is meant to be a sort-of open version of Linked-In where anyone can post a review of you (in whatever capacity) and you, if you like, can claim your profile.
Site founder Pete Kasanjy argues that anonymity is crucial to the system because, instead of the glowing recommendations of Linked-In, you’ll get real, honest feedback on a person. With the need to appear nice gone, people are free to say what they really think.
Because the system seems ripe for abuse, Kasanjy says that users behavior will be tracked, and the more reviews they leave, the more credibility they’ll gain, so that someone who does a quick hit-and-run review will only have one-star, while people with many could have four or five.
The ultimate goal here is to make honest opinions about people accessible online. Whether that is an idea that can work – or is even desirable – is something that remains to be seen.