These ads were produced to publicize Disney Star Wars Weekends, which are taking place every Friday to Sunday from May 21 to June 13. The Star Wars weekends feature characters from the original epic Star Wars movie saga and the newer animated series, Clone Wars. There is a Jedi Training Academy, and a Star Tours flight simulator attraction, as well as Star Wars characters and themed entertainment throughout the weekend. The event takes place at Disney’s Hollywood Studios theme park and events are being put on in addition to the regular attractions at the park.
The Yellow Shoes Creative Group, Disney’s own advertising agency, masterminded the brilliant ads.