Sony - Leaders in Fake 3D Since 2010

I want to make clear that I don’t dislike Sony, but you have to admit, this could be called a dick move. To help usher the 3D craze into our living rooms, the tech giant is launching a campaign featuring ‘fake’ 3D, intended for 2D televisions.

“Do not adjust your set”, says the ad, before douchily (if that wasn’t a word, it is now) suggesting “maybe it’s time to get a 3D TV”.

Ad agency Anomaly, who produced the campaign, are unsurprisingly unapologetic. Said Paul Graham, co-founder of the agency: “Unless you give viewers a bit of a jolt, a wake up, if you can’t make a serious impact then it is just another bit of fancy TV wallpaper. We’ve got to get people into stores, or cinemas, to get people into 3D.”

Fair enough, Paul, but in that case, why fake 3D? If your aim is to disappoint me that I can’t see a shirtless muscleman flexing with my current TV, won’t I be equally disappointed when I upgrade and still can’t see it?

In any case, the campaign is set to take off on June 11th – which is not only the opening match of the World Cup, but the day Sony’s 3DTVs go on sale. Cute.

Dickish though it may be, it’s actually a great commercial. I just wish I could see it clearly. Maybe I should — wait a minute. Nice try, Sony.

The video’s here. I couldn’t make your day more convenient by embedding it, and for that I’m sorry.

[Via The Guardian]

Written by Ty Dunitz

Ty is an illustrator who stays up too late, and has to wear glasses. You can follow him on Twitter if you want to (@glitchritual), but he's just gonna throw your stupid PR crap in the garbage, so don't email him.
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#1
Paul Graham
May 24th, 2010 at 11:13 am

It’s Paul from the agency here.

I can’t show you a 3D ad on a 2D television, even if I wanted to – you still need the tv and the broadcast signal for that… The blurred 3D is just a fun way to point that out.

That said, we have shot the whole thing in real 3D too, and when the ad airs in each country it will come with specific info for that country about where you can see it nearby, plus a whole list of other Sony 3D content (including the first World Cup to be shot in 3D).

Email me and I’ll try and sort out you seeing it?

P

 

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