Now here’s a partnership of which you’d never have fathomed to dream. The Guggenheim has jumped into bed with YouTube to begin the hunt for the world’s most creative online video content. More like GOOG-enheim, am I right? Yeah? Never mind.
Anyway, the initiative is weakly branded ‘YouTube Play’, and anyone on planet Earth can nominate their video (by July 31st – better get moving, kids!). Actually, I guess it’s not limited to Earth, but good luck getting reception from the moon. That place is a black hole, guys. A black hole.
That’s really all there is to it – the official announcement and even the video you’re about to skip the rest of this article to watch is more or less just fluffy language to beef up the concept. And what a concept – keyboard cat will finally get the respect he has so earned, taking his place in one of the world’s most well-respected pantheons of contemporary art. With an alleged 20 to 25 spots ready to be filled, it makes you wonder what will make the cut and be formally recognized by YouTube and the modern art community as officially the ‘most creative video ever’.
Actually, let’s get some suggestions. What would you nominate?
[Via Google's Blog]