AntennaGate continues, and Apple is determined to alienate every single other mobile tech company in the world in order to prove that its iPhone 4 antenna really isn’t that big a deal.
With the Blackberry Bold 9700, HTC Droid Eris and Nokia N97 mini already displayed on their “we’re no worse than anyone else, honest!” page, it was only a matter of time before Apple got hold of a Droid X and tried to figure out how hard they had to grip it to kill the antenna signal.
Blackberry has already denounced Apple’s allegations, so the wait is on to see if Motorola will take the mature approach and remain dignified in silence, or the fun route and strike back.
Overall, Apple’s strategy is probably working – it’s hard for other mobile companies to gloat over Apple’s misfortune when the misfortune is actually shared by every other company.
Still, I can’t remember any marketing strategy in history so devoted to tarnishing the reputations of other companies. I’m sure Apple knows what they’re doing, but it’s not beyond the realm of possibility that this could backfire horribly.
C’mon, Toby. You’re giving Apple too much credit with phrases like “I’m sure they know what they’re doing.” Let’s be honest and just say that it’s a really poorly-conceived smear campaign, and their mighty marketing machine has NEVER really been a “PR” machine. No need to be an Apple apologist when you yourself seem to realize that Apple hasn’t handled Antennagate well at all.