Apple's Covent Garden Store: Go Big or Go Home

Ty Dunitz August 6 Apple

You may be aware Apple’s Covent Garden location opens in London tomorrow. If you’re not reading this from Britain, you’ll probably demand to know why you should give a damn, right? Well, apart from being Apple’s biggest store yet, the CG location boasts dedicated wings for every Apple product, spaces for group learning and professional training, and, perhaps more importantly, the largest stock of iPhone 4s and iPads on planet earth.

Perhaps its just me, but is anyone else kind of getting all hot and bothered by the architecture of this place? The glass-and-stone motif is really turning my crank, and the sheer volume of space is enough to moisten the loins. It all looks much more sensible than that Fifth Avenue Rubik’s Cube, at the very least.

Yes, yes, a video. Lucky for you, I happened to have this walkthrough of the store by Electric Pig stashed in my pocket. But no more whining. I can’t just be giving you sweet eyefuls of things left and right.

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Written by Ty Dunitz

Ty is an illustrator who stays up too late, and has to wear glasses. You can follow him on Twitter if you want to (@glitchritual), but he's just gonna throw your stupid PR crap in the garbage, so don't email him.

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  • Thad Hopson

    I LOVE it! Not because I am an Apple fanboy but because it is going to upset Apple fanatics in the US that they built this overseas. On second thought, that means more whining from Apple fans. Maybe I don’t love it…