Google Introducing "Priority Inbox"

Let’s face it, even in a world where spam is a daily occurrence, we still receive a load of email that isn’t spam, but might as well be.

For example, thanks a bunch Facebook for introducing a messaging system that functions half as well as email AND sends email notifications to alert me to new messages.

Google wants to help, and as usual they’re doing it for no other reward than for the joy it will bring their users.

The new feature, dubbed “priority inbox” aims to separate our important communications from the stuff that isn’t spam, but might as well be.

When an email reaches your inbox, Gmail decides if its an important email based on which emails you open most frequently and most quickly and the people you reply to.

This feature seems genuinely useful, although I assume most people will approach with caution, not wanting to hand over immediate and full control of which messages they read first to anyone else, let alone a script with a little AI.

The new feature rolls out to all (hopefully even Google Apps users) in the next week.

Written by Toby Leftly

Toby is a Mac nerd, a hardware nerd and a web nerd, rolled into one. You can find him at or on Twitter.

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  • Great new feature!

    Have you heard about the new Rover Puck, btw? It’s a new 4G pay-as-you-go portable wifi hotspot. Here’s a fun unboxing video to give you an idea: : )

  • Henry Walker

    I get a ton of email and this new feature is a life saver. It has worked very well for me so far. Should make managing my important emails MUCH easier.