Least Surprising News of the Day: Halo Reach Sells Real Well, Makes A Ton of Money

Sep 16 by Ty Dunitz | no comments

You probably didn’t need a blog post to tell you that Halo: Reach was going to do well. Every word you’re now reading drips with the reek of superfluousness. But I’m gonna type them anyway, and I’m gonna rock out with my [xxxx] out as I do so. Halo: Reach did really, really well, guys.

How well? 200-million-dollars-in-the-first-day well. If you’re bad with money – and what gamer isn’t – that’s a ludicrous sum of sweetcoin. In fact, that’s the biggest entertainment release of 2010. That’s bigger than Iron Man 2. That’s bigger than even Toy Story 3. And those films had three days apiece. Minor leagues, guys.

330,000 copies, and counting. It’ll be interesting to see how the next Call of Duty (Black Ops) stands up to this – that’s really the only other franchise I can see even hoping to compete with Halo for sales supremacy.

Unless a new Battletoads comes out of freaking nowhere before the end of the year. I’m not even referencing the meme. I just really like Battletoads.

WRITTEN BY TY DUNITZ

Ty is an illustrator who stays up too late, and has to wear glasses. You can follow him on Twitter if you want to (@glitchritual), but he's just gonna throw your stupid PR crap in the garbage, so don't email him.

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