Virgin’s Project magazine is set to revolutionize the way we think about content consumption on the iPad with the world’s first all-digital magazine for the iPad. Or, in other words, this is something that should have happened awhile ago.
Project magazine, which is a project by Virgin and Richard Branson, has been created in order to demonstrate a new age of digital publishing for the iPad (and soon the iPhone). It has been created and designed from the ground up to be displayed on digital platforms. And while this isn’t the first attempt (remember e-zines?), it surely seems to be the most ambitious.
This might open the door for more ambitious undertakings by companies to create all-digital magazines for mobile platforms. However, it still remains to be seen if this business model is profitable. But Richard Branson has money to burn, so why not? It still begs the question of what took so long for something like this to happen. But I guess better late than never, right?