Amazon, Not Developers, Will Set Pricing On Android App Store

It actually happened a while ago and nobody noticed until now.

Here’s how it will work. A developer can set the MSRP for an app. They will get the higher of 20% of the MSRP or 70% of the retail price.

So, developer can set an MSRP of $10. Amazon can price it at $10 and the developer would get $7. If the retail price drops below $2.86, the developer would get the minimum of 20% of their MSRP, in this case $2.

Will developers like this?

If they make money, they’ll like it. Otherwise, they’ll blame Amazon’s meddling on their lack of success.

THE AUTHOR

Rocco Penn

As Executive Director in charge of Facebook Marketing, Rocco has extensive understanding of the interactions and engagement necessary to be successful in Web 2.0. He lives in Orlando, FL, and works with businesses across the east coast to help them succeed in marketing and social media strategy, particularly car dealer marketing. Follow him @SocialPros.

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