Dear Confectionary Industry: Sh! It Just Got Real.

Ty Dunitz January 14 Design

The concept of flavour just got turned on its ear as engineering students in Japan have developed TagCandy, a device which augments the flavour of whatever candy is inserted into it. Stick a regular lollipop into the handset, choose a flavour (Crunchy apple? Fizzy soda? …Fireworks?), and suck away.

The vibrating speaker on the device sends pulses that conduct through your teeth as you eat the candy, emulating the vibration patterns that the chosen flavour would emit. How they discovered what it’s like to bite down on fireworks, you probably don’t want to know. Either way, it’s a totally wicked new spin on how we experience augmented reality.

You didn’t think you were getting away without a video, did you?

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Written by Ty Dunitz

Ty is an illustrator who stays up too late, and has to wear glasses. You can follow him on Twitter if you want to (@glitchritual), but he's just gonna throw your stupid PR crap in the garbage, so don't email him.
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