Singing Banner Ads Were Only The Beginning...

Ty Dunitz February 28 Design

If Google has AdSense, let’s just call this NonSense. A new advertising campaign for people-what-make-cars Alfo Romeo is (we desperately hope) not the future of advertising, as you’ll doubtlessly agree by watching this video.

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‘There’s no getting away from an offer this good’ proclaims a motorized billboard, as it chooses unwitting pedestrians and gives chase, urging them to purchase a car. I can’t imagine this is the best way to sell cars – and obviously, this video was created with humour in mind  – but still, there’s a deeper concern here.

Given the pervasion of advertising in our everyday lives as is, and the never-ending quest of advertisers to fill our every sight and sound with spam, I can’t imagine some enterprising ad exec is going to see this video and begin aggressively pushing for robots that stand at crowded intersections yelling about… I dunno, toothpaste, or something the average Joe would be a little more inclined to buy than a car, anyway.

Everyone always jokes about robots overthrowing humanity – maybe it won’t be so bad. They’ll probably just want to sell us goods and services when they do.

Written by Ty Dunitz

Ty is an illustrator who stays up too late, and has to wear glasses. You can follow him on Twitter if you want to (@glitchritual), but he's just gonna throw your stupid PR crap in the garbage, so don't email him.
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#1
Doug
March 1st, 2011 at 1:16 am

If a sign were in front of me moving back and forth and blocking my path, I would first believe it was one of those candid camera pranks. When I noticed it wasn’t a prank, I guarantee you that I would kick that thing with the intention of breaking it.

 

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