Apple TV 3 Coming... Soon... ?

Ty Dunitz March 25 Apple

Suffice it to say that up to now, AppleTV hasn’t fared too well. The first iteration was crap (compared to the more recent version), and even then, the more recent version, while ironing out some kinks, has largely been pretty middle-of-the-road on its own. So what of Steve’s favourite ‘hobby’ now?

According to Morgan Stanley analyst Katy Huberty, Apple’s not done yet, and have begun work on a smart TV prototype that, as with the iPad to computing, could create quite a stir in the industry. Huberty speculates that such a device could roll “TV/Video content, gaming, DVR, as well as other features like apps and FaceTime into one product”. Huberty believes that a real grapple with the TV market could earn Apple an estimated extra $4 billion a year for every 1% of the market they command. And given Apple’s recent history with commanding markets (iPhone, anyone?), a well-developed smart TV could command hella %.

Of course, all this is just a rumour, but with Jobs behind the wheel, it’s generally more a question of ‘when’ than ‘if’.

Written by Ty Dunitz

Ty is an illustrator who stays up too late, and has to wear glasses. You can follow him on Twitter if you want to (@glitchritual), but he's just gonna throw your stupid PR crap in the garbage, so don't email him.

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  • Anonymous

    Your article writing is crap more like. The Apple TV had 1080p out via hacking and a hard drive, the Apple TV 2 has what, rentals?

  • Lomas Nick

    I agree with the above comment. The 1st generation can pretty much act as a multimedia centre. If you put it through a decent DAC, it can act as really good music server that can operate even when your Mac is switched off.