Sony, Toyota Face Weeks of Downtime in Japan

Mar 20 by Rocco Penn | no comments

Tsunami

The aftermath of the recent earthquake and tsunami that crippled much of Japan is being felt by two of the country’s largest manufacturers, Sony and Toyota. While Toyota is hoping to open some plants next week, the supply chain and power grid are still question marks.

“This will be played out not in days, but in weeks,” said John Hoffecker, head of the automotive practice at consulting firm AlixPartners LLP.

Stocks for both companies are down 12% since the day before the earthquake. Sony is looking at approximately 2 weeks worth of available inventory before the work-stoppage truly hits their bottom line. Toyota is looking at shortages for up to 95,000 units with 60% of them bound for export.

Sony spokesperson Chisato Kitsukawa said, “The current situation is still difficult.”

WRITTEN BY ROCCO PENN

As Executive Director in charge of Facebook Marketing, Rocco has extensive understanding of the interactions and engagement necessary to be successful in Web 2.0. He lives in Orlando, FL, and works with businesses across the east coast to help them succeed in marketing and social media strategy, particularly car dealer marketing. Follow him @SocialPros.

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