Apple Wants You To Believe in the iPad 2

Apr 3 by Rocco Penn | 2 comments

iPad 2 Finger

Despite selling out quickly and showing no signs of slowing, Apple released an ad that is geared towards expanding the brand and bringing a human touch to the technology. Everything about the ad is psychologically intended to promote the device as a lifestyle-changing element of daily existence.

It’s brilliant.

Is it necessary? No. The iPad 2 will sell what the iPad 2 will sell, which will likely break records over time, depending on how long it takes to get to the iPad 3. Still, it’s good to see the company continuing to press its domination in the tablet segment by attempting to go beyond the tech-oriented and business types. They want families, average Joes who see the device and think, “I must have one.”

If only they could get their hands on them.

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WRITTEN BY ROCCO PENN

As Executive Director in charge of Facebook Marketing, Rocco has extensive understanding of the interactions and engagement necessary to be successful in Web 2.0. He lives in Orlando, FL, and works with businesses across the east coast to help them succeed in marketing and social media strategy, particularly car dealer marketing. Follow him @SocialPros.

COMMENTS
  • http://twitter.com/ggore Glenn Gore

    The ad IS brilliant, and does double duty by advertising the iPad 2 as well as stating the basic philosophy of the entire Apple iOS platform: that when the technology gets out of the way, what you are left with is a great overall seamless experience that can be enjoyed by anyone. Geeks don’t like it, customizers don’t like it, people who like to tinker, change video cards, swap out endless removable memory cards, power supplies, and other gear, but the VAST majority of the public is quite fine with the whole system. As am I.

  • http://ipad3news.net parksleepfly

    Further inspection shows the coveted retina display and a FaceTime HD Camera on the front; and a new antenna, and stereo speakers at the bottom. You’re undoubtedly in for a big overhaul with the iPad 3 and that’s why so many rumors just keep circulating and won’t die. Some are speculation but some are also from highly reputable sources that may have credible insider information. Apple has always suffered at the butt end of product leaks, photo leaks, and is starting to put some measures into place to limit these sort offenses which are indeed punishable by law. As a last depiction from the photos they also show the iPad 3 sitting at 0.29 inches in thickness and I’m really excited to see what comes of these photos.