The Apple ad machine through the years

If there’s one thing that Apple has done exceptionally well over the past decade, it’s advertising. They have built a subculture around their products that is sparked by the way they position them in the marketplace and embed them in our lives.

We discussed the “We Believe” video that Apple used to promote their recent iPad 2 launch. Now, our friends at BuySellAds takes a look at the history of Apple promotions, product launches, and advertising and breaks it down for us visually.

Below the graphic, we have a couple of iPad 2 launch videos to help you understand what it is that they do to make us desire their products.

Click to enlarge.

https://www.youtube.com/watch?v=tyEpaPEbjzI

https://www.youtube.com/watch?v=KPZ8JhY4R2Y