The Cost of Fragmented Communication in the Enterprise

Broken DNA

Your employees are the DNA of your business. When lines of communication are broken or fragmented, the value and efficiency of your business break down as well.

SIS Systems Research surveyed a pool of 100 employees at different businesses and discovered they utilize a wide variety of tools to communicate. With the myriad of communication devices and methods available today, it would make sense to that organizations should be able to improve communication processes to save both time and money.

Unfortunately, the growth of these new communication technologies has forced users to split their attention between multiple devices and applications, causing communication overload and the rising cost of fragmentation attention.

This graphic by our friends at Socialcast breaks it all down for us visually.

Click to enlarge.

Fragmented Communication
Written by JD Rucker

+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of both Judeo Christian Church and Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.

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