The designers at Loft117 and programmer Jason Belmonti have teamed up to tap the Kinect for something that has been suspiciously absent from its ever-growing palette of applications: advertising. Behold the slick, stylish, and interactive ad potential exhibited in this installation, and marvel at what the future might bring.
Would you stop and spend more time in front of an ad if you could control the action? Would a slammin’ soundtrack and kaleidoscopic visuals help? I think we can agree that the answer to both questions is a crystal-clear, resonant ‘most likely’.