In many ways, social buying was inevitable. Once eCommerce started really taking off last decade followed by the growth of social media, the two seemed destined to come together like chocolate and peanut butter. We trust each other more than we trust companies and the concept of using power of groups to buy in bulk while still being an individual has always been appealing.
Thus, social buying was born, and it’s expanded tremendously over the years.
This breakdown by our friends at Flowtown takes a look at the short but loaded history of social buying. Click to enlarge.