Amazon to launch tablet computer by October

Amazon Kindle image

According to reports, Amazon.com is planning to battle Apple with the launch of its own tablet computer. The device will reportedly hit the market by October and it will help the online retailer sell its music, movies, and other types of digital content.

Since introducing the iPad last year, Apple had sold 19.5 million of the devices as of the end of March. It is far and away the leader in the tablet market, so Amazon’s looming entry into the tablet market will undoubtedly have a long road ahead of it.

Although Amazon has yet to officially comment on this new tablet, reports suggest it will have a nine-inch screen and will run on Google’s Android platform. The device won’t have a camera like the iPad 2, but it is expected to be competitively priced in order to lure tablet customers away from Apple.

For Amazon, opportunities in the tablet market won’t come without risks. The retailer will need to have a strategy in place to avoid cannibalizing sales of its popular Kindle, which Amazon claims to be its best-selling product. A new tablet will also need to differentiate itself from the current Kindle, which is perceived as a dedicated-reading device.

A new Amazon tablet will face many challenges while taking on the iPad, but few companies are better-positioned according to Sarah Rotman Epps, a Forrester Research analyst. Thanks to the retailer’s digital content store, it should provide customers a robust alternative to Apple’s iTunes store.

Written by David Lux

David is a blogger, marketer, and spends copious hours devouring content concerning autos, tech, and then more autos. You can follow him on Twitter: @autocontent
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Comments
  • virt hdd

    I’m looking forward to learning more about the Amazon tablets.
    The tablet makers are battling for first position and the consumers are the winners!
    Amazon’s content should help their tablet endeavor.

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    Hey,nice post.I can’t wait to see the amazon’s tablet.A new Amazon tablet will face many challenges while taking on the iPad, but few companies are  better-positioned according to Sarah Rotman Epps, a Forrester Research analyst.

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    Great article.Amazon products are really cool.Thanks for sharing these products with us.I like this article.Keep sharing with us.

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    Well written article.I will appreciate your writing skills.Its great .Amazon new tablet has lots of features like nine inch screen and will run on Google’s Android platform.

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    Interesting post. Amazon  services are too good. So we can expect its tablet should be good .Keep it up.

  • Anonymous

    Amazon also has many powerful productions but i think this one will be defeated by the ipad

  • http://pulse.yahoo.com/_2CDBUBWTKOH5UIGDBRZKJCFYZU Paul

    Amazon is also one of big brand. The new technology introduced by them is very impressive. This time they are launching tablet computer in concern of villagers. So me expecting this tablet will get good response. 

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  • Anonymous

    Haha, Amazon is selling its tablet now. It seems that it’s quite popular.

  • kate peter

    Amazon tablet price is very surprising. There have been an umber of tablet devices released recently, but none
    seem to be an adequate rival to the iPad. Will be very interesting to
    see if the Amazon tablet kicks in. I am sure there will be vast TV
    advertising which will help sales rocket. Look forward to seeing what
    cool name they come up with for the device too.