It’s no secret that many American family purchases are made or influenced by women. The 80/20 rule, which says that women control 80% of the purchases, is a simplification and exaggeration on the facts, but it’s a good rule to follow simply because it emphasizes the power that moms in a household have over purchases.
As mobile and online advertising continue to grow and influence the ways we buy, having an understanding of the female influence is essential. In this infographic, BuySellAds explores “mommy power” in purchases. Click to enlarge.