Facebook envy turns to pistachio gold for Winklevoss twins

Sep 13 by Rocco Penn | no comments

Winklevoss Pistachio

The best part about being the Winklevoss twins is that they’ve put in the effort already. Everything else now seems to either fall in their lap or fall off their plate.

Whether it’s having to settle for a mere $65 million for having the concept of Facebook allegedly stolen from them or the various endorsement and consultation deals they’ve been able to get from their infamy, the Olympic twins have done well for themselves in the last 5 years. Now, they’re doing more with pistachios.

Yes, pistachios.

Wonderful Pistachios, a company that is turning up the knob on viral videos ever since increasing sales 233% with their first batch (that included Snooki), is spending $30 million on their current GetCrackin campaign that includes the Winklevoss twins. Here’s the 18-second spot that plays on the concept that their ideas get big after getting stolen.

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WRITTEN BY ROCCO PENN

As Executive Director in charge of Facebook Marketing, Rocco has extensive understanding of the interactions and engagement necessary to be successful in Web 2.0. He lives in Orlando, FL, and works with businesses across the east coast to help them succeed in marketing and social media strategy, particularly car dealer marketing. Follow him @SocialPros.

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