Is social media having an impact in business?

Is social media having an impact in business?

We know where to look to see what Johnny had for breakfast, how little Timmy slid into 3rd base, and what’s happening with Lady Gaga. There is no doubt that social media has connected us to our friends, family, and current events in ways that we couldn’t even imagine a decade ago. When it comes to business, that’s where things get a little more gray.

Is it really working? Let’s face it – most who have tried to use social media for business purposes have been met with certain levels of disdain and abuse. They get called spammers. They’re get unfriended, unfollowed, blocked, banned, or publicly ridiculed. Is there really any return on the investment of time and money that goes into trying to use social media for marketing?

It has been the big thing for a few years now, but it’s extremely hard to track. Business people using social media for marketing are still latching onto it and trying to convince their bosses, employees, and board members (and often themselves) that the effort is truly worth it. If you ask most people, they will say that they prefer social media as an outlet for personal use.

Asking businesses, it’s a different story. As you can see from the data in the infographic below, there are still plenty of believers in social media as a business marketing tool. Do you believe in it?

Click to enlarge.

Social Media ROI
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THE AUTHOR
Rocco Penn

As Executive Director in charge of Facebook Marketing, Rocco has extensive understanding of the interactions and engagement necessary to be successful in Web 2.0. He lives in Orlando, FL, and works with businesses across the east coast to help them succeed in marketing and social media strategy, particularly car dealer marketing. Follow him @SocialPros.

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1 Comment »

 
#1
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September 17th, 2011 at 7:35 am

Social media is real advertising from users who use any services or products which can helps to build your brand and reputation.If you have good reputation in Social Media and Your Company Profile is popular, you will have extra edge for your Search Engine Optimisation, google gives more importance to reputed sites and those are indexed fast by Google.

 

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