In so many things, understanding comes by following the money. It works in many criminal cases, political decisions, and societal sentiment. It also happens in the world of eCommerce. That being the case, it makes sense that as more money is being spent on tablets, more money is being spent through tablets.
That’s the premise supported in this study by our friends at Monetate:
It’s easy to dismiss tablet computers as a passing fad, used only by hobbyists with time and money on their hands. But in reality, tablets are sweeping the nation – and, in many ways, totally re-inventing ecommerce. Here’s how the iPad has changed the way retailers think about the online shopping experience.
Click to enlarge.