The words “ghost town” have been thrown around when the topic of Google+ comes up. Despite growth that was much faster than Facebook in its first year, many have believed that Google+ simply came in too late, didn’t have the marketing power behind it that it deserved, or had functionality that was too complex for a society that is used to “liking” and “poking”.
According to ComScore, they may have turned the corner in a big way in the last 9 months by increasing 66%; this comes during a time when Google+ had already passed its peaking period where the curious joined to see what it was all about.
According to The Verge:
Traffic analytics site ComScore has revealed a large increase in visits to Google+. According to ComScore, the number of unique visitors to the social network has increased by 66 percent over the last nine months, with an estimated 110.7 million international visitors in June. In the US, traffic increased from 15.2 million to 27.7 million visitors over the same period. While the stats aren’t official, they do align with figures released by other traffic analysts earlier this month.
Hah! Google+ was never a Ghost Town. There is certainly activity there. It just doesn’t function the way Facebook does.Â