When most people think of video hosting sites, YouTube instantly comes to mind. Seeing that the site is generating billions of views per day, it’s easy to understand why. But while YouTube is no doubt the cream of the crop, it is only one of the many hosting options available. In this article we will discuss the potential of Wistia and the advantages of businesses using it as a marketing tool.
Strictly business
Access control and email marketing integration are great, but built-in analytics is arguably the best thing Wistia has going for it. The video hosting platform allows you to view reports that provide an in-depth look at how users are interacting with your content. This means that if someone watched one of your videos, you can see that they viewed it, and from exactly which point they started viewing. Wistia’s analytics also helps in ways such as identifying your most engaged viewers, which videos receive the most plays, and who is watching your videos in real-time.
But Wistia doesn’t stop there. The site also offers a suite of content management tools that you typically only find bundled in high-end marketing systems. Familiar content management functionality includes the ability to have multiple individuals within your organizations work independently from a single account. Once logged in, those users can upload and post video under their own names, send and receive messages, and keep up with the contacts they have made through the site. In this regard, Wistia functions more like an enterprise version of blogging applications such as WordPress or content management systems such as Joomla than a conventional video hosting platform.
A spot reserved in the video marketing space
About the Author
Aidan Hijleh is an SEO specialist, marketing expert, and blogger for Benchmark Email. An accomplished writer and former nonprofit organization liaison, he works with numerous top-tier blogs to deliver valuable intel to small business owners.
