Let’s face it. Not every superhero can live the life of Bruce Wayne or Tony Stark. Some might even contend that if Peter Parker didn’t have to make a living, he could spend more time saving the world rather than doing the bidding of J. Jonah Jameson. Corporate sponsorship actually makes a lot of sense.
Of course, that would probably be the case in the real world if superheroes like Superman weren’t just stuck in fiction. If athletes can get endorsements, who wouldn’t want to pay to have their logo flying around the city or on the front page of the NY Times after a superhero saves the world again? There’s no reason for any superhero to have a day job. They should be able to get an unlimited supply of Chicken McNuggets if they want.
Artist Roberto Vergati Santos took the concept and fleshed it out to demonstrate what these sponsored superheroes might look like if they were endorsing the likes of Nike, Monster, and McDonald’s.
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