Coke has been the king of the brands as far as value is concerned for 13 years. Move over, soft drinks. Tech gadgets are now the new emperors and their palace is in Cupertino.
APPLE is the new most valuable brand in the world, according to a closely followed annual report.
The report, to be released on Monday, is from Interbrand, a corporate identity and brand consulting company owned by the Omnicom Group that has been compiling what it calls the Best Global Brands report since 2000. The previous No. 1 brand, Coca-Cola, fell to No. 3.