Beware of JustFab

Consumer alerts are too common on the internet to take any of them seriously. They’re usually just marketing techniques. For the real stuff, head over to sites like Reddit, Hacker News, or here to find out the truth about companies and their deceptive practices. In this case, JustFab has hit the spotlight.

This Hacker News complaint about JustFab scamming a user’s girlfriend — which gets resubmitted whenever JustFab raises money — is a little off, because JustFab is not a scam in the traditional sense.

The company is, however, abusing a tricky UI, loaded with dark pattern design gimmicks like forced continuity and sneak into basket – all in the name of getting customers to sign up for a JustFab VIP membership they may not have wanted.

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