People are lining up for the new iPhone weeks before it even goes on sale

If you were planning on being one of the first in line to buy the upcoming iPhone 5S or 5C, you’ve been beat. Two guys from Apple reseller Sell Your Mac showed up at the iconic Fifth Avenue Apple Store in New York City this morning only to find that two other guys were already camped out.

Apple won’t even be announcing its new iPhones until Tuesday, but that hasn’t stopped lines from forming. A lot of companies do this kind of thing for brand promotion and media attention, but waiting in a line for two weeks to get a new iPhone takes commitment either way.

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