The personalities of Apple and their CEO shine through in iPhone releases

This is definitely not the same Apple that it was under Steve Jobs. That’s not a knock, nor does it mean that Jobs wouldn’t have done things in a very similar fashion to the way CEO Tim Cook and the rest of the executive team handled the double iPhone release last week. It does, however, point to a shift in overall personalities.

No matter how many iPhones Apple sells this weekend, the recent launch may be remembered best for the thing the company didn’t announce this month:

A cheap iPhone.

It was the biggest surprise of all when Apple unveiled the new iPhones on Sept. 10 at its headquarters. Analysts and reporters were thoroughly convinced that the big story that day would be the revelation of a low-cost iPhone that would allow Apple to be more competitive in emerging smartphone markets.

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