Twitter beats Facebook in #BreakingBad buzz

People are discussing real-time entertainment such as last night’s Breaking Bad series finale on Twitter more than Facebook. Despite being much bigger by hundreds of millions of users and having a higher time on site, Facebook has nothing on Twitter buzz.

In case you didn’t watch it — or are based outside of the US and playing catch-up, or in fact living under a stone — the final episode of Breaking Bad aired Sunday night in the US, bringing to an end one of the most talked-about TV series in recent times.

Many folks I know have boycotted Twitter — specifically — in order to avoid accidentally running into spoilers or hints as to how the program closed out before they have a chance to watch for themselves. Yet they feel freer to continue to mingle on Facebook, perhaps with a warning to friends rather than full-on avoidance.

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