It’s a trend that has been growing for some time. Nobody expects it to slow down any time soon. The younger generation is watching a large portion of their video entertainment through computers online rather than through traditional television.
Thirty-four percent of millennials surveyed watch mostly online video or no broadcast television, new research from The New York Times says.
Brian Brett, the Timesâ€™ executive director of customer research, is scheduled to present the research at the INMA Audience Summit in Las Vegas Thursday.
The study surveyed more than 4,000 online video users. Among other findings: News sites were more popular than sports for online-video watchers, but they were far less popular than video hosting sites like YouTube.