Amazon set-top boxes coming just in time for Christmas

Move over, Apple TV. Amazon is once again going to try to compete head to head with you for holiday dollars.

Amazon.com Inc. is taking steps toward releasing a video-streaming device in time for the holiday selling season, according to people briefed on the company’s plans.

The set-top box, which would pit the online retailer against a host of established rivals, is a small device that resembles a Roku Inc. player and is similarly styled as a platform to run apps and content from a variety of sources, these people said. It would also serve as a delivery vehicle for Amazon’s existing streaming video service—available as part of its Prime membership—which competes with Netflix Inc. and has been expanding lately.

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