Amazon will take on YouTube for short video domination

It’s almost impossible to imagine anyone dethroning YouTube’s domination of the short video market, but Amazon is going to try.

Not content to contend only with Netflix and Hulu for long-form video content like movies and TV shows, Amazon is exploring a push into the short-form territory dominated by YouTube.

Amazon has pitched YouTube networks on distributing their short-form videos through the e-commerce company’s a-la-carte Instant Video service, according to people with knowledge of the discussions who declined to speak publicly.

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