People don’t like to create new accounts very often, particularly if there’s a way to do it with the click of a button. After all, we’ve already given most of our information over to our favorite social media sites. Let them build our accounts, right?
Online consumers seem to agree: The more a site or app knows about a user, the better that user’s experience will be.
That mantra has driven the need for personal accounts and logins at nearly every turn, and social sites such as Facebook and Google+ are competing to be your login of choice. Whether you’re signing in to play Words with Friends, or managing your Fantasy Football roster on ESPN, you almost always need a username and password.