GoDaddy buys MediaTemple

A few years ago, Media Temple was the darling of the social media world with the claims of being able to withstand a “Digg front page”. With Digg all but dead and most hosting companies able to withstand massive traffic spikes, they will be reinvented under GoDaddy.

Domain registration and hosting company GoDaddy is continuing on its acquisitions roll, with the announcement today that it acquired Media Temple, a premium domain hosting and website services company based out of Los Angeles that targets website development professionals. Financial terms are not being disclosed. [Update: But website builder Virb that Media Temple bought in 2011 is spinning out.]

This is GoDaddy’s sixth acquisition in 15 months, but MT (as it is known) will stand apart from the rest in two ways. The first is that it’s taking GoDaddy deeper into premium services, catering to those who publish content specifically to be consumed on the web; and the second is that it will be the first acquisition that GoDaddy intends to operate as a separate business, staffed by MT’s 225 existing employees, rather than integrating into GoDaddy’s existing operations, which currently serve 12 million customers with over 4,000 employees.