Google TV is no more. Meet Android TV.

It may just be a branding change on the surface, but this is a dramatic shift in the way that Google plans on marketing and broadcasting their television ambitions.

A new report claims that Google’s next generation of Google TV products are being rebranded to “Android TV” to better communicate the company’s vision of bringing the full Android experience into the living room. GigaOM reports that OEMs producing new Google TV products have informed them that Google is officially changing the branding to Android TV for the next round of products hitting the market. While the company has not yet made the branding change official, it has already started using “Android TV” in some instances, while partners are not including “GoogleTV” branding on recently announced products:

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