I’ll admit it. I had no idea that there was a launch party for the new Surface 2 tablet at several Microsoft stores, including one around the corner from me. Like many, I have no intention of buying one. Apparently, I’m not alone.
Though Apple is sure to dominate the news cycle with the rollout of new iPads on Tuesday, Microsoft didn’t want the coinciding launch of its Surface 2 tablet to go uncelebrated. So it went ahead and decided to throw a simultaneous nationwide in-store launch event — as is now the fashion with high profile hardware launches these days.
Though unlike its Cupertino competitor, Microsoft’s event didn’t drive droves of people to pull out their wallets when the clock ticked twelve. In fact, nearly no one I talked with was interested in buying the Surface 2 tonight.