Netflix wants to be a box

Netflix are already dominating the mail and streaming movie world despite debacles last year, but now Netflix wants to have a direct line to your television.

Netflix Inc. is in talks with several U.S. pay-television providers including Comcast Corp. and Suddenlink Communications to make its online video service available as an app on their set-top boxes, people familiar with the matter say.

A deal would mark the online video service’s first such tie-up with a U.S. cable provider and would come after a similar agreement it recently announced with U.K. cable operator Virgin Media Inc. The talks are in early stages and no deal is imminent, the people cautioned.