The gold iPhone 5S had a working title of “Kardashian”

by Scarlett Madison October 19, 2013, 2:08 PM 1k Views

Apple knew the gold iPhone 5S would be a hit, especially amongst “diva” types. Thus, they named it Kardashian.

The nickname, in honor of socialite Kim Kardashian, was first revealed by New York Times reporter Nick Bilton this week on his Twitter account. The information was later corroborated by TechCrunch, though reporter Matthew Panzarino seemed somewhat embarrassed by the proceedings.

“We confirmed the nickname with our sources. Yes, we asked this question of our sources,” he wrote.

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Written by Scarlett Madison

Scarlett Madison is a mom and a friend. She blogs for a living at Social News Watch but really prefers to read more than write. Find her on Twitter, Facebook, and Pinterest.