What's so special about MacBook Pro's Haswell chips?

It’s getting harder and harder for Apple to stay at the top of the pack when it comes to laptop computers. In many ways they’re a victim of their own success in the tablet market. The next generation MacBook Pro has an important component. Here’s why it’s paramount:

The rumor is that MacBook Pro with the Intel Haswell processor will be released October 15, shortly followed by the general release of OS X 10.9 Maverick. The combination is supposed to give you greater power efficiency, hence battery life. It could also replace your aging MacBook Air.
 
In addition, OS X Mavericks will cut power consumption on iTunes HD Playback by 35%, and have smarter idle management to reduce power consumption even further.

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