Apple's location-sensing iBeacon technology comes to Macy's

Using shopBeacon devices that work with Apple’s iBeacon, shoppers will recieve mobile alerts when entering Macy’s that will show various location-specific deals, discounts, and recommendations, and can push things like coupons to their devices.

Your brick-and-mortar-store shopping experience could be on the verge of changing big time if Apple’s location-sensing iBeacon technology for mobile devices takes off. Macy’s has just become the first retailer to try out the tech, using shopBeacon devices that work with Apple’s iBeacon innovation.

Read full article