Apple's location-sensing iBeacon technology comes to Macy's

Using shopBeacon devices that work with Apple’s iBeacon, shoppers will recieve mobile alerts when entering Macy’s that will show various location-specific deals, discounts, and recommendations, and can push things like coupons to their devices.

Your brick-and-mortar-store shopping experience could be on the verge of changing big time if Apple’s location-sensing iBeacon technology for mobile devices takes off. Macy’s has just become the first retailer to try out the tech, using shopBeacon devices that work with Apple’s iBeacon innovation.

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