Back in 2007, the iPhone was a risk that Apple bet the whole company on

Phil Schiller, Apple’s marketing head, discusses the huge risks that Apple took when it developed the iPhone. The company was betting everything on the device, little did they know that this single device would revolutionize the smartphone industry forever and launch one of the most successful product lines ever.

We all know the iPhone is a successful product now, but at one point Apple was actually betting its future on the success of the device. Back in 2007, when the iPhone first launched, Apple was still best known for its Mac computers and super popular iPods, but who knew the company was about to change the smartphone industry forever?  In recent remarks made by Apple’s marketing head Phil Schiller during the ongoing Apple v. Samsung retrial, we see some insight into the bets Apple was willing to make on the iPhone.