Branded video continues to be the hip way to market

People love watching videos. More time is spent on YouTube and other video channels than just about any other online activity. Branding is the way that they’re really making a difference for businesses on the web.

Marketers can become obsessed with video view counts and completion rates — and for good reason. Videos are expensive and time-intensive to create, so they want to make sure they’re getting ROI. Creating a branded video that shares well and resonates with your audience requires a finely honed skillset, and it’s easier said than done.