Can anyone trust anyone after Snowden?

Our innocence has been lost for a while, but our naivety got crushed this year as well with the revelations of Edward Snowden. What can businesses do to try to get that trust back?

Ah, those were the days.

The days before documents leaked by Edward Snowden revealed that the NSA sucks up massive amounts of personal information from the biggest technology companies in the world. The privacy scandals we used to get angry about just don’t seem as urgent anymore. Remember those halcyon hours we spent raging against Target’s marketers for knowing a teenage girl was pregnant before her father did? And all the fun we had when he gasped in horror at discovering that Facebook and Instagram could use your party pics in Pepsi ads?