We are what we surf on, right? That would be a silly statement except for the fact that in today’s digital age, it’s not far from the truth.
Our identities are fragmented across dozens of websites, mobile applications and databases. Every day, these programs simultaneously squawk at us with push notifications and email updates, disorganizing and splitting our mental focus. It’s not simply that we’ve lost control of our identities. It’s that we have multiple identities based on whatever platform we happen to be on. And that is hindering our ability to accomplish even the most mundane tasks without friction.