Instagram owned Thanksgiving

It was their busiest day ever. That’s not saying much when you consider how small the company is compared to others in the same niche, but it was still a good sign for the photo-sharing app.

Instagram today announced that Thanksgiving 2013 in the US was “the busiest day on Instagram so far,” thanks to a massive flood of Thanksgiving and Hanukkah-related photos and videos. Unfortunately, the company failed to share exact figures, suggesting that if any records were broken, they weren’t huge.