Line, an ever-growing Japanese messaging app, has doubled its user base in just seven months by reaching over 300 million users. While based in Japan, over 80% of the company’s users are overseas, particularly in mainland Asia.
The public’s adoration of stickers and kawaii mascots continues unabated. There are now 300 million Line users out there, possibly making it the biggest messaging app you’ve never used. While it still has a challenge on its hands to claw away users from Western favorites like Whatsapp and Facebook, the conventional wisdom is that messaging is very much big business.