Microsoft goes big with Surface advertising push

While the US government does a tech surge to fix their ailing healthcare website, Microsoft is starting a surge of their own to get a chunk of the Christmas cash that will be spent on tablets this year.

Microsoft looks intent on growing its marketing budget to Samsung-esque proportions. Asymco’s Horace Dediu has posted a chart on his Twitter feed that compares advertising budgets for major tech companies and shows that Microsoft has really ramped up its marketing spending this year, going from roughly $1.6 billion in 2012 to more than $2.5 billion in 2013.

Read full article